Congruence Catalyst

September 17, 2024

Edition 2

Strategic planning is strategy-led planning, not financial planning

Summary

As we fast approach the fourth quarter of 2024, I continue to focus on strategic planning and discuss the importance of a strategy-led plan for actionability and practicality. Starting with a strategy is not easy, but creating a plan anchored to financial targets increases the probability that the company will set off on an unsustainable path.

Strategic planning is strategy-led planning, not financial planning.

Last week, I kicked off this long-form and continuous sharing of information in a newsletter format that will be helpful for anyone who is working hard to connect the dots across the company. Strategic planning is at the top of mind for such playmakers at this stage of the year. So, we will continue to focus on it. I shared some of the core thematic ingredients of strategic planning last week.

At this stage, you are hopefully already having conversations about your 2025 strategic plan and discussing your approach to arriving at a plan for next year.

If you aren’t, what’s the holdup? If you are wondering who is on point, then you are likely the right person to take point!

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